Evidence-led market decisions

Know what changed.
Decide what matters.

Turn market evidence into a clear view of cost, supply, and demand. See what supports the conclusion, what remains uncertain, and what to check next.

Read the sample brief →Open your workspace
Dated sourcesClear assumptionsSaved decision history
Public evidence sampleThermoplastics & polymer conversion
Inside the sample brief
The question

Are packaging prices keeping pace with resin costs?

Follow the evidence from input costs to product pricing. Open the brief for the latest available observations, their dates, and the supported conclusion.

Why it matters

A widening gap can flag pressure to investigate in your own purchasing and pricing.

Before acting

Check your contract basis and timing. Public indexes alone do not establish your margin.

  1. 01
    ObservedComparable public evidenceMonthly U.S. resin and packaging producer-price indexes from BLS
  2. 02
    CalculatedCompare input and product pricingPackaging year-over-year change minus resin year-over-year change
  3. 03
    InterpretationUnderstand the possible pressureA directional signal to investigate alongside demand and supply
  4. 04
    UnknownCheck your actual exposureContract prices, timing, freight, inventory, and company disclosures
01

Capture the evidence

Keep the source, period, definition, quality state, and rights boundary with each observation.

02

Test the analysis

Separate reported facts, deterministic calculations, interpretation, assumptions, and unknowns.

03

Make the call

Turn the supported view into implications, scenarios, triggers, and the next diligence action.

04

Preserve the view

Save the dashboard and brief version so the next review begins with context instead of a blank page.

The MarketKeel difference

A clear answer.
The reasoning to defend it.

Keep the sources, assumptions, and saved view together. When the team returns, it can see what supported the decision and what still needs checking.

Evidence ledger

What was observed?

Source, date, period, unit, definition, revision state, quality, and rights stay attached.

Analysis ledger

How did the view form?

Calculations, interpretations, assumptions, scenarios, contradictions, and unknowns stay distinct.

Decision history

What did the team decide?

Saved dashboards and brief versions preserve the rationale and the trigger for another review.

One evidence base, different decisions

Built for teams that have to explain the call.

01Commercial and operations

Protect the operating plan

Connect pricing, demand, supply, trade, and operating signals to the thresholds that change a forecast, inventory position, or customer plan.

What moved enough to change the plan—and who owns the next check?
02Strategy and M&A

Pressure-test the thesis

Structure market attractiveness, target fit, value pools, concentration, scenarios, and the diligence gaps that still matter.

Which assumption needs evidence before we advance, reprice, or pause?
03Research and advisory

Keep the reasoning inspectable

Give executives, advisers, and investment-research teams the same evidence with role-specific implications and explicit limits.

What supports the view, and what would disconfirm it?

Investment-research views support diligence and thesis review. MarketKeel does not recommend buying or selling a security and does not provide investment, legal, tax, or accounting advice.

Start with something concrete

See the proof before you create a profile.

Public data sampleThermoplastics & polymer conversion

Is U.S. plastic packaging holding its price against resin costs?

Dated public pricing · transparent calculation · explicit evidence limits

Read the complete sample brief →
Structured Decision RoomIndustrial automation

Which segments combine durable growth with defensible switching costs?

Market structure · installed base · recurring revenue · strategic buyers

Bring a market decision →
Product state

Clear about what works now—and what does not.

Market breadth and evidence depth are different. Every room can structure the decision; only dated, compatible sources can support a current statement about the market or a company.

Read the foundation status →
Available
Public sample briefDated BLS observations and a versioned deterministic calculation.
Private beta
Cross-market decision workspace70 market rooms for executive, investment, strategy, operating, and advisory decisions.
Limited beta
Selected current public evidenceCurrent data is available in supported lanes; depth, geography, and company exposure vary by market.
Research set
456 company-to-market mappingsInclusion defines who to investigate. It does not prove current product, asset, revenue, margin, or backlog exposure.
Gated
External publication and premium evidenceRequires rights, claim review, entitlements, and an approved release workflow.
Not claimed
Equal live depth across every marketEach current statement must earn its own source, date, scope, and support assessment.
Start with the evidence

See the decision system
through a real market question.

Read the public sample, inspect the calculation and limitations, then decide whether a private beta workspace fits your recurring decision.

Read the sample brief ↗Bring a market decision